Die bereits im Juli angekündigte „massive“ Partnerschaft zwischen Apple und IBM trägt erste Früchte. Unter dem Namen „IBM MobileFirst for iOS“ haben die Konzerne am gestrigen Mittwoch erste entwickelte iPhone– und iPad–Apps präsentiert, die ab sofort Firmenkunden in den Einsatzbereichen Banken, Versicherungen, Retail, Transportwesen, Regierungen und Telekommunikation zur Verfügung stehen.

Apple möchte in Zusammenarbeit mit IBM eine verstärkte Präsenz in Unternehmen erreichen. Dabei geht es jedoch nicht darum, Anwendungen für den Laptop oder PC auf Smartphones oder Tablets zu bringen, sondern um bestehende Workflows durch entsprechende Apps zu vereinfachen.

In der offiziellen internationalen Pressemitteilung stellten Apple und IBM folgende Applikationen vor:

• Plan Flight (Travel and Transportation) addresses the major expense of all airlines — fuel — permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
• Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight – including special offers, re-booking, and baggage information.
• Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
• Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics — in the client’s kitchen or at the local coffee shop, rather than the advisor’s office — with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
• Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
• Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
• Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
• Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
• Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
• Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.

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„Die Business-Welt ist mobil, und Apple und IBM bringen die beste Technologie (…) zusammen, um dabei zu helfen, die zu erledigende Arbeit von Unternehmen neu zu definieren“, kommentierte Phil Schiller, Senior Vice President für Marketing bei Apple, die Kooperationen der beiden Konzerne.

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Weitere Apps im Frühjahr

Weitere sechs Industrien sollen im Frügjahr 2015, voraussichtlich Februar, vorgestellt werden. Auch in Deutschland, Österreich und der Schweiz gibt es bereits erste Gespräche mit potenziellen Kunden, erklärte IBM-Manager Urs Schollenberger gegenüber der dpa.

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